Hankook aim to deliver the best technology for Indonesia premium Original Equipment Manufacturer
Tire manufacturers play an important role in the Indonesian market, with annual automotive sales reaching 1.063.462 units per year. Hankook Tire & Technology is committed to bringing its tire technology in the Indonesian Market. The presence of other international tire manufacturers increases competition as well as public awareness.
Dialogue Communications is appointed for Hankook Indonesia PR partner. The main objective in 2020 is to strengthen company position among the public and stakeholders, as well as to resonate the company's global activation through localizing the content in several articles write-ups. Expanding Hankook Tire’s footprint in Indonesia through numerous headlines and campaigns to tackle local and regional competitors.
Being a PR partner for a company that has been utilizing the PR efforts since their first presence in the country is indeed challenging yet exciting project for Dialogue Communications. By creating a tailor-made approach in curating each global and national content, Dialogue managed to secure Hankook Indonesia publicity, amidst the massive corporate actions from competitors.
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As a fundamental and complex part of a company's marketing efforts, the function is aimed to deploy all the messages to the market by activating media and other relevant channels. Dialogue helps in the creating and providing the required impetus to the brand awareness in an indirect manner as the strategy and the creative artworks of the marketing communication starts with leveraging on the strong legacy of the brand followed by the features and unique selling propositions of the products and services.